Tim Keller Wants to Save Your Yuppie Soul

This just in from New York magazine -

"The evangelical Christian preacher says the secular holy trinity of money, ambition, and achievement is the root of all evil. So why are so many New Yorkers flocking to him?"

A little background information: Tim Keller is the pastor of Redeemer Presbyterian Church, which has branched out to several locations in Manhattan. He's also the author of the book The Reason for God. Though Keller is very much rooted in conservative Evangelical Christian theology, he makes it a point to be culturally relevant.

What do you think of Redeemer's tactics for reaching out to non-believers? Is this article an accurate depiction of Keller and Evangelical Christians in general?